How Revolutionary is the Revolution?

Politics, Markets, and Technology in the Evolution of theThe E-conomy

 

Spring 1999

Wednesdays 2pm - 5pm

South Hall Room 110

 

                                             *   Course Description           * Syllabus         * Student List


The E-conomyä

CP284/PS201c/SIMS221

admin:dadler@uclink4.berkeley.edu

 

Week I. January 20th: Overview of the idea of an "Internet economy."

This class meeting will feature an overview of the course as a whole and a glimpse of the research project that lies behind it. Administrative and organizational details will be addressed. The readings will provide an introduction to the political and economic context for the course.

Recommended:

 

Part One: A Brief History of American Information Policy from the Post Office to the Internet

Week II.  January 27th: A Brief History of American Information Policy.

The history of American information policy begins in the U.S. Constitution, which defines "progress in the Useful Arts and Sciences" as the purpose of copyright. From the beginning, information policy has evolved in distinctly American ways from the Post Office through Telecommunications, and the concepts and methods evolved in the past are the template for the first attempts to make policy to govern the Internet economy. The readings give a brief history of this development, but also reveal some of the typical patterns and issues that surround the emergence of transformative technologies, problems in finding business strategies to use them productively, an policy strategies to regulate them.

Recommended:

 

Week III.  February 3rd: Vocabulary, Definitions and Metrics- A Primer.

What do we mean by an information economy, E-commerce, or the Internet economy? The readings introduce some of the ways that contemporary scholars are answering the key questions: Do the changes brought about by information technologies require distinctly new concepts and methods of analysis and measurement? Do they raise new kinds of economic or political questions requiring new policy and political processes?

 

Week IV.  February 10th: The Codependence of Policy and the Market: Understanding the transition to the Internet.

This class meeting introduces some of the key policy issues that will be examined in greater depth in the rest of the semester. The readings describe the role that politics and political actors are playing in the emergence of the information economy.

Guest Speaker: Brian Kahin, Senior Policy Analyst, Information Infrastructure, White Office of Science and Technology Policy

End of Reader Volume One.

 

Part Two: What Does the New Economy Look Like?

 

Week V.  February 17th : Competition in the New Economy.

The subject this week is the competition to control the key interface specifications that provide access to the Internet, and, potentially, to E-commerce. How far does competition in the market resemble the theories and historical experiences examined in the first few weeks of the course?

Readings:

Recommended:

Note: Problem Statement/research design due TODAY!

Guest Speaker: Brad Delong, Associate Professor, Economics, University of California, Berkeley.

Week VI.  February 24th: Enabling Technologies and Competition in the Supply Side.

This week we look at competition to provide the underlying tools and technologies (software and systems) necessary to make E-commerce a reality. Are new firms the principal vehicles for the new tools and technologies? Can established firms adjust successfully?

Readings:

Recommended: explore a great e.cash site:

http://www.intertrader.com/library.cfm?framed=true&#DIGITAL+MONEY

Guest Speaker: Martin Kenney, Professor, Department of Human and Community Development, U.C. Davis

 

Week VII.  March 3rd: Business-to-Business E.Commerce.

If retail E-commerce business models are still in rapid flux, business -to-business models appear more stable- or is that merely a first-generation illusion? How does business-to-business E-commerce differ from its retail counterpart, and what are the implications for the competitive evolution of the underlying business models?

Readings:

Guest Speaker: Elliot Maxwell, Special Adviser to the Secretary of Commerce, Digital Economy, U.S. Department of Commerce

Week VIII. March 10th: Is Amazon an Archetype or Already a Relic?

This week we explore the emergence of retail E-commerce, by focusing on the virtues and vices of retailing phenomenon Amazon.com. Does Amazon have a sustainable business model, or is it simply the beneficiary of being the early mover? What characteristics are likely to define on-line retail success, as practiced by firms like Dell? Can established retailers respond?

Readings:

Recommended: Explore Amazon.com

Guest Speaker: Mike Kleeman, Principal, Boston Consulting Group (Invited)

 

Week IX. March 17th: Demand-side Drivers: Early Adoption, Launch Markets and Lead Users.

The readings ask: What is the role played by lead industrial users in shaping the trajectory of both technology and competition in the new economy? What role do users play, and how should they be integrated into provider strategies? Does information technology really enable competitive differentiation in the industries in which it is applied?

Readings:

Guest speaker: Mark Kvamme, CEO, USWeb/CKS and François Bar, Assistant Professor, Department of Communications, Stanford University

 

Spring Break March 21st-26th

 

Part Three: Case Studies in Government Policy and the Market

 

Week X.  March 31st: Access, Universal Service and Economic Development.

This is the first of several case studies in the impact of government policies on competition in the information economy. What constitutes access from an equity and development perspective?

 Readings:

Guest Speaker:

 

Week XI. April 7th: Do States Matter in a Borderless Economy?

To return to the questions with which the course began- do the basic concepts, values and political institutions that have shaped American information policy in the past still work, or does information technology imply (and require) a new kind of politics as well?

Readings:

Guest Speaker:
Pam Samuelson, Professor, School of Information Management and Systems, and Boalt Hall School of Law, U.C. Berkeley

 

 Week XII. April 14th: Building the GII: The International Issues.

How are national choices being joined to create an international network? What conflicts emerge along the way?

Readings:

Guest Speaker:
Peter Cowhey, Professor, Graduate School of International Relations and Pacific Studies, U.C. San Diego

 

Week XIII/April 21st: Privacy and Copyright.

Who owns what on the Internet?

Readings:

Guest Speaker: Johathan D. Feiber, General Partner, Mohr, Davidow Ventures

 

Week XIV. April 28th: Investment in Innovation.

And finally, American information policy has prompted "progress in the Useful Arts and Sciences" through investment and subsidy, from the U.S. Post Office, to the founding of Land Grant Universities, to the National Science Foundation. What should be the role of the government in promoting innovation in the future?

Readings: