The Rise and Maturation of the Platform Economy

Work and Value Creation in the Platform Economy

Martin Kenney
John Zysman
2019

The emergence of the platform economy is reorganizing work, employment, and value creation. The authors argue that the digital platforms are fracturing work itself as the places and types of work are being reorganized into a myriad of platform organized work arrangements with workplaces being potentially anywhere with Internet connectivity. The authors differ from most traditional narratives that focus solely upon either work displacement, a single type of platform-organized value-creating activity, or David Weil’s concentration solely upon the workplace. The authors recognize that even as...

The Platform Economy and Geography: Restructuring the Space of Capitalist Accumulation

Martin Kenney
John Zysman
2019

The platform economy and its leading firms, such as Amazon, Facebook, and Google, are reorganizing the geography of value creation and capture on both a local and global scale. This paper argues that economic geographers have underappreciated the implications of the platform on space. First, we demonstrate the concentration of platform giants in terms of location on the US West Coast, and in terms of their market share in various services, such as search, maps, and online sales. Platforms are simultaneously intermediaries, two-sided markets, data aggregators, and leading users of...

On Open Innovation, Platforms, and Entrepreneurship

Satish Nambisan
Donald Siegel
Martin Kenney
2018

In recent decades, two emergent phenomena have jointly transformed the nature and pursuit of entrepreneurship across industries and sectors: open innovation and platformization. Open innovation involves a shift toward more open and distributed models of innovation, while platformization refers to the increasing importance of digital platforms as a venue for value creation and capture. Together, open innovation and platforms have created numerous opportunities for entrepreneurs and their firms—from serving as inputs for innovation for established firms to participating as complementors on...

The Next Phase in the Digital Revolution: Intelligent Tools, Platforms, Growth, Employment

John Zysman
Martin Kenney
2018

Digital Platforms in the computing "cloud" are fundamental features of the digital revolution, entangled with what we term "intelligent tools." An abundance of computing power enabling generation and analysis of data on a scale never before imagined permits the reorganization/transformation of services and manufacturing. Here, we expand two central issues raised in our 2016 article "The Rise of the Platform Economy."13(...

The Application of Artificial Intelligence at Chinese Digital Platform Giants: Baidu, Alibaba and Tencent

Kai Jia
Martin Kenney
Juri Mattila
Timo Seppala
2018

The Chinese digital platform giants – Baidu, Alibaba and Tencent – have quickly risen to be amongst the most notable developers and users of artificial intelligence. One important catalyst for this development has been the so-called Platform Business Group (PBG) strategy used by Chinese digital platform firms. In this strategy a platform firm aims to develop powerful synergies by tightly linking together a number of different platforms it owns so as to offer multiple services to users under its umbrella. By applying the PBG strategy, Baidu, Alibaba, and Tencent are able to exploit enormous...

Algorithms, Platforms, and Ethnic Bias: An Integrative Essay

Silva Selena
Martin Kenney
2018

Racially biased outcomes have increasingly been recognized as a problem that can infect software algorithms and datasets of all types. Digital platforms, in particular, are organizing ever greater portions of social, political, and economic life. This essay examines and organizes current academic and popular press discussions on how digital tools, despite appearing to be objective and unbiased, may, in fact, only reproduce or, perhaps, even reinforce current racial inequities. However, digital tools may also be powerful instruments of objectivity and standardization. Based on a review of...

CTRIP: China's Online Travel Platform - Local Giant or Global Competitor?

Tianyi Shao
Martin Kenney
2018

In a large number of sectors, Chinese internet platform firms have grown to enormous size leveraging a rapidly growing, largely protected domestic market This paper describes the formation and growth of the largest Chinese travel and tourism platform, Ctrip within the context to the changing Chinese economy. In 2018, Ctrip was one of the largest travel platforms in the world and, though still significantly smaller than the US travel and tourism platforms that dominate most of the rest to the world, it was growing far faster than them. Ctrip’s remarkable success is explained within the...

Platform-Dependent Entrepreneurs: Power Asymmetries, Risks, and Strategies in the Platform Economy

Donato Cutolo
Martin Kenney
2020

Online digital platforms organize and mediate an ever-increasing share of economic and societal activities. Moreover, the opportunities that platform-mediated markets offer not only attract enormous numbers of entrepreneurs, but also support the growth of entire ecosystems of producers, sellers, and specialized service providers. The increased economic and business significance of digital platforms has attracted an outpouring of studies exploring their power dynamics and general impact. This research has largely overlooked the power imbalance that entrepreneurs experience as members of the...

Digitalization and Platforms in Agriculture: Organizations, Power Asymmetry, and Collective Action Solutions

Martin Kenney
Hiam Serhan
Gilles Trystram
2020

Technologies such as digitally-equipped agricultural equipment, drones, image recognition, sensors, robots and artificial intelligence are being rapidly adopted throughout the agri-food system. As a result, actors in the system are generating and using ever more data. While this is already contributing to greater productivity, efficiency, and resilience, for the most part, this data has been siloed at its production sites whether on the farm or at the other nodes in the system. Sharing this data can be used to create value at other nodes in the system by increasing transparency,...